The strategy book the strategy book focuses on how you can create powerful strategies to deliver success in a competitive world. Max mckeown is the author of the strategy book, winner of the commuter read at the chartered management institute book of the year 20 and amazons best business books of 2012. In the strategy book, one of the winners at the chartered institute of managements book of the. How to think and act strategically to deliver outstanding results max mckeown 2019 ft publishing international. How to think and act strategically to deliver outstanding results kindle edition by mckeown, max. The strategy book by max mckeown is not only brilliantly structured. He served on the advisory board for the rollins center for ebusiness. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. Management consultant and coach max mckeown is a popular speaker and the author of the strategy book, unshrink and the truth about innovation. Max mckeown is expert and author of the truth about innovation and the strategy book. Buy the strategy book old edition 1 by mckeown, max isbn. The art of winning in an age of uncertainty, and four other books. He is also author of the innovation book, adaptability.
The last section includes over two dozen models that you can use for analysing your market. Thinking strategically is what separates managers and leaders. The strategy book gives a clear and concise introduction to some of the main challenges that organizations face. Max mckeowns the strategy book is structured, wellwritten and actionable starting with a reflective look on personal skills as a strategist, exploring. Everyday low prices and free delivery on eligible orders. Dr max mckeown delivers concise advice on how to move from original insights to new ideas, and from new ideas to.
Max mckeown depicts all about strategy planning and implemen tation in a book that clearly deserves the title it holds. Max mckeown born in london, october 1969 is an english writer, consultant, and researcher specialising in innovation strategy, leadership and culture. About the author 2012 max mckeown is an author, consultant and popular speaker in the strategy field. How to act and think strategically for outstanding results. Max mckeown, also the author of the innovation book among other strategy books, describes how to bring strategy out of the executive suite, off the shelves. Written by max mckeown, audiobook narrated by max mckeown.
He has written six influential books and conducts research with warwick business school young, 2008. He shares cutting edge research with clients in the real world of major corporations. Buy the strategy book old edition 1 by max mckeown isbn. Learn the fundamentals about how to create winning. Max mckeowns take on strategy is neither, and as an antidote he has given us the strategy book, where nononsense pragmatism meets imagination and adaptive flexibility.
Max mckeown s take on strategy is neither, and as an antidote he has given us the strategy book, where nononsense pragmatism meets imagination and adaptive flexibility. This book reads the way a good strategic plan should guidance but not dogma, to the point but with an eye open to alternative possibilities. Max mckeown, also the author of the innovation book among other strategy books, describes how to bring strategy out of the executive suite, off the shelves and into your business. Max has a phd and mba with a speciality in strategy and strategic change.
He gives a very brief lesson on the beach about how innovation stops when the water is too cold. Get this book free when you sign up for a 30day trial. The strategy book free summary by max mckeown getabstract. He has written six influential books and conducts research with warwick business school. Max mckeown is an english writer, consultant, and researcher specialising in innovation strategy, leadership and culture. Though oddly structured, his manual bursts with practical advice based on case studies and illustrated by more than two dozen strategic tools and models. Its either about out thinking the competition or even better about finding new, even greater opportunities so says max mckeown in the strategy book. The strategy book 9780273757092 by mckeown, max and a great selection of similar new, used and collectible books available now at great prices.